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Creative Digital Marketing
Daffa W. Winarno
2024
Introduce Myself
Hello... I'm Daffa Winan Winarno, usually called Daffa. I'm a Fresh Graduate from the Islamic University of Indonesia with a bachelor's degree in Management, majoring in Marketing and have also just completed the Digital Marketing Bootcamp at Purwadhika Digital Technology School. Creative, innovative and critical young people who are enthusiastic about Digital Marketing, focus on process - results oriented. Has been involved for 2 years as a Digital Marketer who has worked at a Real Estate Agency Company, as an Intern at Astra Daihatsu, F&B Packaging Printing Company, and a Financial Consulting Company. The main focus of Digital Marketing is in the Social Media Specialist and Performance-based Ads Specialist sections. Has a track record of selling plots of land, selling Daihatsu cars, increasing sales of F&B packaged products, and improving the quality of Instagram content at financial consulting companies.
Fresh Graduate from Islamic University of Indonesia with a Bachelor's Degree in Management, Majoring in Marketing, Cum laude predicate with a GPA 3.64.
Education
Bachelor of
Marketing Management
May 2020 - Feb 2024
Full Stack Digital Marketing
Aug 2023 - Jan 2024
Certifications
Tools That I Use
Analytics
Creative
Social Media
Ads
WorkFlow
Management
Experience
Content Creator
Actions.id · Internship
Nov 2023 - Feb 2024
Malang, East Java, Indonesia · Remote
Focus on compiling creative ideas to put in the content brief as a basic reference for creating visual content for Instagram Feeds.
Digital Marketing Specialist
PT. Astra International Tbk · Internship
Sep 2023 - Nov 2023
Jambi, Indonesia · Remote
• Comprehensively optimize content plans
• Develop comprehensive copy writing content
• Increase the effectiveness of content performance on social media
Digital Marketing Specialist
Percetakan Dita Kurnia (Eatpackku) · Internship
Sep 2023 - Nov 2023
Kudus, Central Java, Indonesia · Remote
• Comprehensively optimize content plans
• Develop comprehensive copy writing content
• Analyzing target market needs for preparing sales content
Digital Marketing Specialist
Koperasi Property Today Indonesia · Full-Time
Jul 2021 - Mei 2022
Sleman, Yogyakarta, Indonesia · On-site
• Closing 7 Unit Land plots
• Able to manage old client database for transactions
• Mastering property marketplace sales techniques (OLX, Rumah.com, Rumah123)
Project Experience
Content Calendar
Instagram Insight
Before
After
A collaboration of Purwadhika and Astra Daihatsu. We analyzed their current social media situation, planning and executing social media strategies, organic and paid, also creating visual identity and guideline for Astra Daihatsu Jambi.
Meta Ads Results
Ads Creative
Instagram Insight
We crafted a game-changing digital marketing plan for Eatpackku, addressing business model, social media analysis, competitor research, data-driven insights, target audience identification, branding strategy, and actionable content pillars.
Target KPI Result
Meta Ads Key Metrics
Ads Analysis
Advertising analysis is the process of examining advertising to assess how effective its impact is on consumers. We can learn this from what messages advertisements convey, how advertisements influence purchasing decisions, and how advertisements influence social values.
Branding
Strategy
Branding strategy is the holistic approach behind how brands build identification of customer likes and customer needs. Brand strategy includes several different brand elements, such as voice, storytelling, brand identity, brand values, and overall vibe. If a brand is a way of presenting a business to the market, then a brand strategy is the scaffolding that supports it.
Business Analysts
Business Analysts are agent of change instruments. Business Analysis can be said to be a form of innovation to remain relevant in every changing era or a disciplined approach to introducing and managing change in a company.
Content Analysis
Content analysis is a research tool used to determine how effective the presence of certain content topics or concepts in digital assets such as social media is in reaching target audiences. Researchers can evaluate keywords, content topics, or visual design concepts used in certain social media to look for bias or partiality. Then we can make conclusions about whether the results of the research are effectively conveyed to their target audience or not.
As a Content Creator at Actions.id, I was involved in creating Content Briefs and Content Captions. This provided me with valuable experience in content development and enhanced my digital communication skills.
Let's Connect!
Creative, Innovative, Accurate.
